Creatives work in a fast pace environment and face many tough problems – problems that require them to solve critically
and creatively while addressing users context. This module will equip learners the ability to think clearly and rationally, understanding the logical connection between ideas and see a bigger picture. Learners will learn the skills to observe, question, analyse, reflect, synthesis and evaluate gathered information even before they start the creative process.
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while
learning useful shortcuts to enhance their design workflow. Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up
presentation. The aim of this module is to equip students
with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
DIGITAL STUDIOS II
(PHOTOSHOP)
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools or graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images
and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences. The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
Everything a designer does affects user experience. From the addition of bold lines, or the omitting of a pop up box, there is no such thing as ‘non communication’. Since one of the primary roles of a designer is to successfully communicate an intended
message, the best way to reach their target audience is by properly designing and curating a perfect user experience. In this module, students will learn, understand and apply the best methods to curate a wonderful user experience.
The User Interface Design I module introduces students to the theory and practical interface design for web and mobile applications through the use of Adobe XD. This course will provide learner the knowledge and skills to create a real-world website interface and mobile app, resulting in one beautiful, streamlined user experience. At the end of the module, students should be able to learn exactly what does a UI designer do, understand the design process, online layouts, interface components and selecting the right colours and typography for creating of interface designs across different sectors.
The User Interface Design II delves deeper into UI Design. This advanced module introduces students the theory and best practices on how to enhance engagement, optimise on-screen experience, user experience and developing potential customers’ confidence for companies and brands. At the end of the module, students should be able to apply best industry practices, skills and techniques of a UI design practitioner, making well-informed choices on visual and brand elements, visual stylings to effectively create user interface designs across different sectors.
The TVC (Concept + Development) module is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls. They will also learn to craft a storyboard and present it effectively to make a great TVC with great ideas.
The M.A.D. Integrated Campaign Project is the final major project for all Professional Diploma in Advertising and Design students. Students will have to integrate everything they have learnt from the past modules with a self-initiated project, combining elements of marketing, advertising and design. This full-fledged project allows students to implement their design methods, communication design, marketing, and advertising strategies into a solid campaign that can be used as a industry worthy portfolio piece.
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design. The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
Using the knowledge accumulated over their course of study, participants will be required to develop a comprehensive digital marketing plan for a company based on a real brief. They are to look at the holistic picture of the company, their customer service implementation with respect to current and potential
customers, as well as adopt and propose any new technologies in order to enhance the management their customers Participants will be guided by a mentor through this practicum.