Creatives work in a fast pace environment and face many tough problems – problems that require them to solve critically and creatively while addressing users context. This module will equip learners the ability to think clearly and rationally, understanding the logical connection between ideas and see a bigger picture. Learners will learn the skills to observe, question, analyse, reflect, synthesis and evaluate gathered information even before they start the creative process.

This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.
 
The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
 

The User Interface Design I module introduces students to the theory and practical interface design for web and mobile applications through the use of Adobe XD. This course will provide learner the knowledge and skills to create a real-world website interface and mobile app, resulting in one beautiful, streamlined user experience. At the end of the module, students should be able to learn exactly what does a UI designer do, understand the design process, online layouts, interface components and selecting the right colours and typography for creating of interface designs across different sectors.

This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design. The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.

This module dives into the world of Adobe Illustrator, a leading vector design software. Whether you're an aspiring graphic designer or someone curious about creating digital art, this course is for you. Over ten interactive sessions, we'll explore Illustrator's user-friendly tools and features.

From drawing basic shapes to crafting intricate designs, you'll learn the ropes of creating sharp, scalable graphics. We'll play with colours, dabble in typography, and even transform 2D sketches into 3D visuals. By the end, you'll have a good grasp of Illustrator and a collection of designs you can proudly showcase.
 

Everything a designer does affects user experience. From the addition of bold lines, or the omitting of a pop up box, there is no such thing as ‘non communication’. Since one of the primary roles of a designer is to successfully communicate an intended message, the best way to reach their target audience is by properly designing and curating a perfect user experience. In this module, students will learn, understand and apply the best methods to curate a wonderful user experience.

The User Interface Design II delves deeper into UI Design. This advanced module introduces students the theory and best practices on how to enhance engagement, optimise on-screen experience, user experience and developing potential customers’ confidence for companies and brands. At the end of the module, students should be able to apply best industry practices, skills and techniques of a UI design practitioner, making well-informed choices on visual and brand elements, visual stylings to effectively create user interface designs across different sectors.

Using the knowledge accumulated over their course of study, participants will be required to develop a comprehensive digital marketing plan for a company based on a real brief. They are to look at the holistic picture of the company, their customer service implementation with respect to current and potential
customers, as well as adopt and propose any new technologies in order to enhance the management their customers Participants will be guided by a mentor through this practicum.