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BRANDING
SPECIALIST
DIPLOMA ADVERTISING DESIGN
Modules Synopsis
CONVERGENCE IN ADVERTISING
MODULES
BRANDING
In the dynamic landscape of today's market, a brand stands as more than just a logo or tagline; it's the essence of a business, the emotional connection to its audience, and the promise of value delivered. This module is designed to navigate the intricate journey of brand creation, development, and management. Through this course, students will delve into the historical roots of branding, dissect its core components, and understand the pivotal role it plays in carving a niche in today's saturated market.
From the fundamentals of brand foundations and identity to the nuances of digital branding strategies, this module equips students with the tools to craft resonant, distinctive, and enduring brands. Whether you're an aspiring brand strategist, a business owner aiming to differentiate in the marketplace, or simply curious about the magic behind iconic brands, this course offers a deep dive into the art and science of branding. Students will not only grasp the theoretical aspects but will be well-versed in executing strategic brand decisions in real-world scenarios.
COPYWRITING
The Copywriting module dives deep into the evolving world of persuasive writing for today's digital age. Students will embark on an immersive experience, blending traditional techniques with modern tools and technologies. Through interactive discussions, hands-on exercises, and real-world examples, they'll not only master the art of crafting compelling copy but also grasp the science behind messages that resonate.
This course offers a dual advantage: for those envisioning a future in advertising, it provides a realistic glimpse into agency life. For individuals across other disciplines, it equips them with the essential skills to capture attention, evoke interest, and inspire action through the power of words.
DIGITAL MARKETING
The Digital Marketing module is a comprehensive guide to the vital aspects of digital marketing, providing insights into web analytics, SEO, SEM, email marketing, and mobile marketing. The course aims to equip students with a strong understanding of digital marketing foundations, buyer journey, and strategic use of algorithms in search engines and social media platforms. It fosters the skills to create, implement, and analyze impactful digital marketing campaigns, while adhering to global data privacy laws.
Upon completion of this module, students will be able to design effective marketing strategies grounded in a clear understanding of digital marketing fundamentals. They will be adept at using analytics and keyword strategies, executing successful SEO and SEM campaigns, and creating impactful email and mobile marketing strategies. They will also be capable of navigating the ethical and legal dimensions of digital marketing. With hands-on practice throughout the course, students will be well-prepared to handle the dynamic challenges of the digital marketing industry.
TVC (CONCEPT + DEVELOPMENT)
The TVC (Television Commercial) Concept + Development module offers students a comprehensive journey through the world of TV advertising, from initial brainstorming to final execution. Prioritizing the conceptual and planning phases, students delve into the nuances of target audience analysis, scriptwriting, and storyboarding, harnessing both traditional techniques and innovative AI tools. They are also introduced to the foundational elements of production, including casting, shooting, and post-production essentials. By the course's conclusion, students emerge with a solid grasp of how to conceive, develop, and present impactful TV commercials, equipped for the modern, tech-enhanced advertising landscape.
CONVERGENCE IN ADVERTISING
This course takes a close look at the world of advertising, from its early days to the current digital age. We'll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends. You will learn about the impact of new technologies and trends in advertising, such as AI and the metaverse and the role they play in modern day advertising.
The module aims to give students a clear understanding of both old and new advertising techniques. We'll move from traditional methods to today's best practices. Along the way, we'll stress the importance of strategy, creativity, and making ethical choices in advertising. By the end of the course, you'll know how to craft modern advertising plans, understand your audience better, and be aware of the ethical considerations in the industry.
CREATIVE THINKING
This course takes a close look at the world of advertising, from its early days to the current digital age. We'll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends. You will learn about the impact of new technologies and trends in advertising, such as AI and the metaverse and the role they play in modern day advertising.
The module aims to give students a clear understanding of both old and new advertising techniques. We'll move from traditional methods to today's best practices. Along the way, we'll stress the importance of strategy, creativity, and making ethical choices in advertising. By the end of the course, you'll know how to craft modern advertising plans, understand your audience better, and be aware of the ethical considerations in the industry.
INNOVATIVE MARKETING
The Innovative Marketing module is designed to navigate the dynamic landscape of modern marketing, spotlighting pioneering methodologies and strategic paradigms. It offers a holistic examination of strategic decision-making, in-depth customer analysis, immersive tactics, harmonized communication models, and the transformative impact of cutting-edge technologies on marketing.
This course aspires to develop in students a broad-based proficiency in novel marketing techniques, underscoring the shift from traditional to avant-garde marketing practices. A key focus of the course is to augment students' strategic aptitude, stimulate creative thinking, and instill a conscientious approach towards ethics and sustainability in marketing. Upon course completion, students will be equipped to deconstruct and utilise progressive marketing stratagems, execute comprehensive SWOT analyses and customer profiling, and gain a nuanced understanding of ethical considerations and sustainable methodologies in marketing.
M.A.D. INTEGRATED CAMPAIGN PROJECT
As the culminating experience of the Diploma journey, the MAD Integrated Campaign Project serves as the capstone module, challenging students to harness the myriad of skills and techniques they have acquired throughout their academic journey. The essence of this module lies in its self-initiated nature, providing students with the opportunity to conceptualize, develop, and execute a comprehensive advertising and design campaign that resonates with their personal vision and showcases their prowess. A final role-play during the final presentation aims to simulate the real working world and will test the students’ verbal skills and their ability to defend their strategies and creative executions before their EPA presentation.
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