This is the story of the 1960s adman Howard Gossage. Back in the analog age, he invented interactive advertising, community building and an early form of social media.

And oh yes, he also was the first adman to realise the potential of building PR and other media into his marketing plans. In fact, all the big multi platform One Show winners of the past 10 years can be traced to Gossage's brilliant reinvention of advertising in the 1960s.

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He used his ideas to stop the Grand Canyon from being dammed, set a Caribbean island free from British rule and launch the career of 'the patron saint of digital media' Marshall McLuhan.

It's no wonder that Jeff Goodby, Dan Wieden and Alex Bogusky all cite Gossage as their main influence. Come and be inspired at this premiere screening of the new documentary. It's called "Changing the world is the only fit work for a grown man" and it will change the way you think about our industry.