14 APRIL 2020, START ACQUIRING ONE OF THE MOST SOUGHT AFTER SKILL IN THE MARKET WITH A $4,000 COURSE FEE SUBSIDY*
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Postgraduate Diploma in Digital Marketing
Taught by C-suites & directors in the marketing field, the Postgraduate Diploma in Digital Marketing is a CPE registered programme that touches on the most pressing issues that senior management in the marketing department faces.
Get to learn about topics like data analytics, O2O marketing, big data, digital marketing strategy, search engine optimisation, branding, CRM, customer experience (CX) design, and more.
Customer Behavioural Insights with Data Intelligence
This module takes a deeper metrics-focused approach to equip participants with tools, techniques and frameworks to analyse the data available in essential digital marketing platforms. Marking sound decisions based on good interpretation of data can then lead to improved business outcomes.
Customer Experience (CX) Journey Mapping and Design
Map the CX journey of your clients and design the process to increase the client's satisfaction across all platforms, turning it into results that show on your bottom line.
Trending Technologies for Marketers
Students will be learning about trending topics and various digital platforms that are both popular and effective in producing results for digital campaigns.
O2O Brand Communication Strategy
Understand about storytelling and how to use content marketing to communicate your brand story effectively across various media, both social and offline, in order to project a strong branding for the company.
Strategic Digital Marketing For Senior Management
Participants will learn about creating a digital marketing strategy using a flexible strategic framework that works and continually extracts value from the brands and products they market in an uncertain digitally data-centric environment.
Practicum Project with Mentorship
In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to a panel of judges, made up of very experienced industry practitioners.
Director of Strategy,
UX Lead, APAC
Advisor - Digital Economy,
Dr. David Hardoon
Special Advisor -
Monetary Authority of Singapore
AVP, Customer Relations
The Ascott Limited