THIS NOV, START WORKING TOWARDS GETTING YOUR POSTGRADUATE
Postgraduate Diploma in Digital Marketing - 20 Nov 2019
Taught by C-suites & directors in the marketing field, the postgraduate diploma in digital marketing is a CPE registered programme that touches on the most pressing issues that senior management in the marketing department faces.
Get to learn about topics like big data, data analytics, O2O marketing, marketing strategy, search engine optimisation, machine learning, A.I., etc.
Customer Behavioural Insights with Data Intelligence
Learn how to use data to analyze your customer behavior and how content can affect their decision and your SEO ranking. Find out about content marketing and the various touchpoints & platforms you can gather data from, research, analyze and make a decision with those data.
Customer Experience Journey Mapping and Design
Map the CX journey of your clients and design the process to increase the client's satisfaction across all platforms, turning it into results that show on your bottom line.
Trending Technologies for Marketers
Students will be learning about trending topics and various digital platforms that are both popular and effective in producing results for digital campaigns.
O2O Brand Communication Strategy
Understand about storytelling and how to use content marketing to communicate your brand story effectively across various media, both social and offline, in order to project a strong branding for the company.
Strategic Digital Marketing For Senior Management
Participants will learn about creating a digital marketing strategy using a flexible strategic framework that works and continually extracts value from the brands and products they market in an uncertain digitally data-centric environment.
Practicum Project with Mentorship
In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to a panel of judges, made up of very experienced industry practitioners.