14 APRIL 2020, START ACQUIRING ONE OF THE MOST SOUGHT AFTER SKILL IN THE MARKET WITH A $4,000 COURSE FEE SUBSIDY*

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Postgraduate Diploma in Digital Marketing

Taught by C-suites & directors in the marketing field, the Postgraduate Diploma in Digital Marketing is a CPE registered programme that touches on the most pressing issues that senior management in the marketing department faces.

Get to learn about topics like data analytics, O2O marketing, big data, digital marketing strategy, search engine optimisation, branding, CRM, customer experience (CX) design, and more.

Modules

Customer Behavioural Insights with Data Intelligence

This module takes a deeper metrics-focused approach to equip participants with tools, techniques and frameworks to analyse the data available in essential digital marketing platforms. Marking sound decisions based on good interpretation of data can then lead to improved business outcomes.

Customer Experience (CX) Journey Mapping and Design

Map the CX journey of your clients and design the process to increase the client's satisfaction across all platforms, turning it into results that show on your bottom line.

Trending Technologies for Marketers

Students will be learning about trending topics and various digital platforms that are both popular and effective in producing results for digital campaigns.

O2O Brand Communication Strategy

Understand about storytelling and how to use content marketing to communicate your brand story effectively across various media, both social and offline, in order to project a strong branding for the company.

Postgraduate Diploma Digital Marketing c

Strategic Digital Marketing For Senior Management

Participants will learn about creating a digital marketing strategy using a flexible strategic framework that works and continually extracts value from the brands and products they market in an uncertain digitally data-centric environment.

Practicum Project with Mentorship

In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to a panel of judges, made up of very experienced industry practitioners.

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