PROFESSIONAL CONVERSION PROGRAMME (PCP)
SINGAPOREAN / PR

Digital Advertising Professionals

 

Get funded while your new hire trains to be a digital advertising professional

The Professional Conversion Programme (PCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from non-related working experience, into digital marketing jobs in the advertising and creative agencies. 

This PCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in the latest knowledge and trends, and real experience in the field through On-Job-Training (OJT), enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.

Participating companies will get to enjoy salary support of 35% for the new hire's salary for 12 months. Salary support will be increased to 45% for employees aged 40 years old and above.

YOUR STAFF WILL BE TRAINED
 
EXTENSIVELY ON

CRITICAL Thinking

  • Problem-Solving Techniques

  • Innovative Thinking Techniques

  • Design Thinking

  • Critical Thinking

DESIGN APPLICATION FOR MARKETERS

  • Essential design for business

  • Online & offline branding

  • Communication collaterals

  • Digital Strategies

  • B2C2B, E-commerce, O2O

USER INTERFACE & USER EXPERIENCE (UI/UX)

  • Best Practises for User Experience & User Interface (UX/UIDesign on both app and website

  • Difference between CX, UX & UI

  • Fundamentals of Human-Centered Design

  • Design Thinking with Innovation & Creativity

Digital Marketing &
DATA ANALYTICS

  • Digital Marketing

  • Social Media Marketing

  • Data Analysis & Application

  • Digital Communication

  • Digital Content Engagement

Essential Understanding & Application on Coding

  • HTML/CSS + PHP

  • Ability to edit existing website or launch new website 

  • Learning how to use templates and plugins on Wordpress

  • Understanding how to publish to server and using the control panel

  • Using coding to create a customised landing page

  • Overview on various other coding language like ruby, python etc.

HOW IT

WORKS

Express your interest below & register your new hire for the programme

After confirming the eligibility of your new hire, you will need to pay $1,250.00* (after funding for SME) as course fee

Send your new hire for training over 6 months (roughly 26 hours of training per month) for the above modules.

Upon completion of the programme, gets 35% support of your new hire's salary for 12 months from the month you have sent him/her for the course onwards.
(45% salary support for Singaporean aged 40 years & above)

More Information

ELIGIBILITY:

SINGAPOREAN/PR

 

(at least 2 years after graduation)

SALARY SUPPORT:

12 months

35% of salary

(45% for Singaporean 40 years & above)

COURSE FEE:

$12,500*

*70% funded by Workforce Singapore (WSG) & 20% claimable from SkillsFuture (SSG)

CERTIFICATE:

Professional Certificate in Applied Digital Strategies

*20% SSG claim only eligible for SME

 

Appointed Training Partner:

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Appointed Program

Manager:

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Supported by:

UIUX Design course

SEE WHAT OTHERS SAY ABOUT US

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