PROFESSIONAL CONVERSION PROGRAMME (PCP)
SINGAPOREAN / PR

Digital Advertising Professionals

 

Get funded while your new hire trains to be a digital advertising professional

The Professional Conversion Programme (PCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from related design disciplines, into digital advertising jobs in the advertising and creative agencies. 

This PCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in latest knowledge and trends, and real experience in the field through On-the-Job (OJT) training, enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.

Participating companies will get to enjoy salary support of 70% for the new hire's salary for 6 months. Salary support will be increased to 90% for employees aged 40 years old and above.

YOUR STAFF WILL BE TRAINED
 
EXTENSIVELY ON

CREATIVE Thinking

 

(with problem solving techniques)

  • Problem-Solving Techniques

  • Innovative Thinking Techniques

  • Design Thinking

  • Critical Thinking

DESIGN APPLICATION FOR MARKETERS

  • Essential design for business

  • Online & offline branding

  • Communication collaterals

  • Online and offline customer’s touch points

  • B2C2B, E-commerce, O2O

USER INTERFACE & USER EXPERIENCE (UI/UX)

  • Fundamentals of Human-Centered Design

  • Design Thinking

  • Innovation & Creativity

  • User Experience / User

  • Interface (UX / UX) Design

  • Design Methods

Digital Marketing &
DATA ANALYTICS

  • Digital Marketing

  • Social Media Marketing

  • Data Analysis & Application

  • Digital Communication

  • Digital Content Engagement

Essential Coding for Designers

  • HTML/CSS + PHP

  • Ability to edit existing website or launch new website

  • Understanding how to publish to server and using the control panel

  • Using coding to create a customised landing page

  • Overview on various other coding language like ruby, python etc.

  • Search engine optimisation (SEO) best practises

HOW IT

WORKS

Express your interest below & register your new hire for the programme

After confirming on the eligibility of your new hire, you will need to pay $4,625 (after 70% funding from Workforce Singapore) as course fee

Send your new hire for training over 6 months (roughly 26 hours of training per month) for the above modules.

Upon completion of the programme, gets 70% of your new hire's salary support for the 6 months you have sent him/her for the course.
(90% salary support for Singaporean aged 40 years & above)

More Information

ELIGIBILTY:

SINGAPOREAN/PR

 

only with at least 2 years of working experience

SALARY SUPPORT:

70%

for the 6 months training period

(90% for Singaporean 40 years & above)

COURSE FEE:

$12,500*

*70% funded by Workforce Singapore (WSG) & 20% claimable from SkillsFuture (SSG)

CERTIFICATE:

Professional Certificate in Applied Digital Strategies

*20% SSG claim only eligible for SME

 

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

Appointed Training Partner:

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