Unlearn to Relearn.

Experience breeds confidence, but familiarity breeds contempt.

 

Though typeface design is in the arsenal of every designer, few master the subtleties to manipulate and transform type in order to heighten the clarity of message.

 

The Advanced Typography day course equips you with professional techniques to craft well-conceived typographic compositions to engage the audience with maximum emotional and visual impact. Unlearn to relearn, re-sharpen your blade and wield typography as a deadly visual weapon.

 

2 DAYS. 12 HOURS.

LEARNING OUTCOME.

  • Unlearn to relearn the importance principles as typography designers (leading, kerning, tracking, legibility and readability)

  • Advance typeface study and it’s application 

  • Golden rules of combining typeface and when to break them for better presentation

  • Creating visual hierarchies using typography to direct your audience’s attention and intentional responses

  • Devil is in the details:  Mastering your type personalities and avoid common blindspot 

  • Immediate Application: Participants can bring their existing typography layout design for critic and improvement

 

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

GLOBAL

From overseas trips in New York, camps, to competitions  in South Korea and advertising awards competition in Thailand, we have the students’ expansion of their creative minds at heart and have a students' overseas study trip plan annually.

NO EXAMS

We do not believe in our students memorizing textbooks and throwing everything back to us.

This is why we only have projects to allow our students to constantly hone their skills by hands-on practises and to create an impressive portfolio that will bring them to places.

WORK-GOOD

Love what you do so much?  Why not do projects and campaigns that will be running live and get paid through Make The Change?

 

Through Make The Change, students can make use of their design skills to help ngos & other social enterprises in real projects for various companies, guided by experienced industrial practitioners while getting paid for their work.

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30 Merchant Road,

#03-22 Riverside Point

Singapore 058282

6337 5449

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© 2015 M.A.D. School by Chatsworth Medi@rt Academy

(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022