Creating the Big Idea

Many young designers often spend a lot of time creating and crafting the visuals of their campaigns, but what truly attract consumers to a brand, product or service that the designs were created for are those that actually connects with them - whether it is their personal interest, a life goal, or culture.


These information, also known as insights, are some of the ingredients of a Big Idea. In fact, behind every great, or at least eye-catching, campaigns that you see today have a Big Idea behind them.


A Big Idea guides all of your designs for the campaign to look as 1 concerted effort.

In this talk, you will learn:

  • What is a Big Idea?

  • Ingredients of a Big Idea - Insights and Truths.

  • How to create a Big Idea.

  • Campaign examples.

Director - MullenLowe Group

Sean Lee in an advertising professional with over 11 years of integrated marketing and thru-the-line advertising experience, who had the opportunity to have worked in reputable advertising agencies on brands across various industries - InterContinental Hotels & Resorts, IBM and L’Oreal Paris, just to name a few.


Currently an Account Director with MullenLowe Singapore, working on Unilever’s Dirt is Good in Southeast Asia, Sean graduated with a BA in Visual Communications and has been with other global agencies like OgilvyOne, JWT, McCann Worldwide, etc.


28 Feb 2019, Thursday

7:00pm - 9:00pm


M.A.D. School

30 Merchant Road,

#03-22 Riverside Point

Singapore 058282


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30 Merchant Road,

#03-22 Riverside Point

Singapore 058282

6337 5449


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