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It is becoming increasingly important and urgent for companies to embrace sustainable business practices due to changing consumers’ perspectives worldwide. There is a rising trend among consumers toward supporting sustainability, and it is growing stronger by the day.


Businesses need to learn how to enhance brand image and increase competitive advantage if they want to market to this increasing group of consumers and attract talent into their companies.

"People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising."

- Mark Zuckerberg, Facebook

Learning Outcome

  • Understanding and implementing sustainability strategies

  • Creating a community roadmap and building a community-driven sustainable branding

  • Measuring – tools to help measure your progress

  • Creating brand value by incorporating environmental, social, and governance (ESG) into your business



Duration: 14 weeks*

Students will undergo social media marketing & public relation training separately under 2 experienced industry practitioners.


$2,600 payable by interest-free instalments.  

($500 early bird discount.
SkillsFuture eligible. Ask.)


Upcoming intake on

10 Dec 2022

Part time: 7pm-10pm

(once per week, weekday)

Featured Trainers

Michelle lim.jpg

Michelle is the co-founder of the award-winning social enterprise Make The Change (MTC). An ardent social entrepreneur, she has been featured in The Straits Times, Xin Min Daily, FM93.8 and The Edge Singapore. Recognised and well-respected in the arenas of social enterprises and local media, Michelle is the board member of International Charity Organization Solutions To End Poverty and was also in the judging panel for the Singapore Media Awards 2016.


Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.


MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.


From overseas trips to competitions, camps and advertising awards competition such as Adfest in Thailand and Adstars Korea; to global networking lunches, we have the students’ expansion of their creative minds at heart.


At Awards Lab, everyone’s a winner! Even without bagging an award. It’s a boiler room where students are subject to the rigours of agency environment. And the demands of producing award-winning work.


Awards or not, walk away with a winning portfolio.


Love what you do so much? Why not do projects and campaigns that will be running live and get paid through Make The Change?


Through Make The Change, students can:

  • Make use of their design skills to help ngos & other social enterprises

  • Take part in real projects for various companies

  • Guided by experienced industrial practitioners 

  • Get paid for their work

  • Enhanced their portfolio with projects completed under make the change

Contact us

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

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