Learn. Brainstorm. Execute. Repeat.
How digital technology changes our buying behaviours, what is social listening, how to develop content that builds your digital assets and more. It is also an equipping workshop that demands your creative muscle, polishes your art of storytelling and executes your great plans into published digital work.
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Our Diploma in Digital Marketing is a comprehensive programme, integrating both strategic and pragmatic approaches, to prepare you well to face marketing challenges in the digital world. Be it whether you are a newbie to digital marketing or a hot-seated marketer who is learning on the job, you will benefit from this well-thought-out communications programme that builds you a strong foundation in digital marketing.
Featured Trainers
Tony Tan
Co-Founder and Deputy CEO of Imperium Solutions, an AI company that’s received over 20 industry and business awards, Tony is also a keynote speaker, the host of The Tony Tan Show and Podcast, an author, and a business leader focused on ‘The Future Of Digital Innovation and Disruptions’.
Tony has helped over 300,000 corporate users from Fortune 500 companies to government agencies, optimize their life and business results by leveraging the power of AI.
Michelle Lim
Michelle is the CEO and founder of digital marketing agency Change Agency and is an ardent social entrepreneur. Having been featured in The Straits Times, Xin Min Daily, FM93.8 and The Edge Singapore, she is recognised and well-respected in the arenas of social enterprises and local media.
Michelle is also a board member of International Charity Organization Solutions To End Poverty and part of the judging panel for the Singapore Media Awards.
Shahvez Afridi
With over two decades of end-to-end consumer insight, brand strategy & marketing experience, Shahvez Afridi has a wealth of experience in strategy with the likes of Grey Group, P&G Asia Pacific, MullenLowe, Unilever, BBDO, Nielson, etc.
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One of the most awarded planners in Asia, he has clinched awards such as the Cannes Black Lion for Creative Effectiveness, Jay Chiat Awards for Strategic Excellence and Silver at the WARC Prize for Asian Strategy. At the Effie Awards India, Afridi has won two Golds, the Brand Equity award and the Uncommon Sense award which rewards innovation and counter-intuitive thinking.
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LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. on an annual basis to learn from the best around the world.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through our student initiative social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Make use of their digital marketing skills to help NGOs & other social enterprises
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Take part in real projects for various companies
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Guided by experienced industrial practitioners & getting paid
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Enhanced their portfolio with projects completed under Make The Change
