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POSTGRADUATE DIPLOMA IN DIGITAL MARKETING

Acquire advanced digital marketing skills in a highly engaging manner. Employees from NPOs enjoy exclusive discounts!

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Description
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  • Corporate Identity and Design
    This module will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important.
  • Digital Studios I
    This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow. Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up presentation. The aim of this module is to equip students with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
  • Digital Studios II
    This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences. The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
  • Editorial Design
    This module introduces students the digital publishing tools and techniques for publications design and gains insights into the professional practice of publication designers. Students will learn the anatomy of publication, design principles of page layout, grid systems, visual elements, and the organization of editorial content through Adobe InDesign software. The emphasis includes conceptual development, design process, choosing appropriate paper stocks, print production, and finishing. The aim of this module is to provide students with the essential publication software, page layout skills, design considerations and practical publishing skills to create the personality and tone for publication to engage defined target audiences.
  • Editorial Design
    This module introduces students the digital publishing tools and techniques for publications design and gains insights into the professional practice of publication designers. Students will learn the anatomy of publication, design principles of page layout, grid systems, visual elements, and the organization of editorial content through Adobe InDesign software. The emphasis includes conceptual development, design process, choosing appropriate paper stocks, print production, and finishing. The aim of this module is to provide students with the essential publication software, page layout skills, design considerations and practical publishing skills to create the personality and tone for publication to engage defined target audiences.
  • Packaging and Print Technology
    This module offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts of the packaging design development process, aesthetics, and visual composition organization, they will also learn about structural construction, technicalities, print production, packaging material and its properties, mechanisms and the overall presentation of the packaging design. The emphasis includes the sustainability and environmental issues associated with packaging design. The aim of this module is to provide students with the necessary skills to analyse and comprehend how packaging design elements (size, shapes, colour, material, graphics, typography, visual images, graphical treatments), choices of material and appropriate printing options can be integrated together as an effective marketing tool, creating impact and influence on consumers’ perception and buying decisions.
  • Typography and Communication Design
    This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes an in-depth understanding of the role, purpose, and function of typography. The aim of this module is to provide students with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
  • User Interface Design I
    The User Interface Design I module introduces students to the theory and practical interface design for web and mobile applications through the use of Adobe XD. This course will provide learner the knowledge and skills to create a real-world website interface and mobile app, resulting in one beautiful, streamlined user experience. At the end of the module, students should be able to learn exactly what does a UI designer do, understand the design process, online layouts, interface components and selecting the right colours and typography for creating of interface designs across different sectors.
  • Visual Communication
    This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design. The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
  • Communication Design Project
    The Communication Design Project is the final major project for all Diploma in Communication Design students. Students will have to integrate everything they have learnt from the past modules with a self-initiated project. It will allow students to implement their design methods, communication design strategy and design both print and web into a remarkable piece of creative work.

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find out more

ALUMNI OF DIGITAL MARKETING PROGRAM

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Taf Huang

Senior Marketing Manager @ RYNAN Technologies

"Loved every bit of it because there was never a dull moment. My coursemates too are working professionals from different walks of life, and they brought together many perspectives from their industries and many laughs to the mix."

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Simren Panoo

Director, Client Engagement & Strategic Marketing @ Bank of Singapore

"Since starting the course, I have found the modules to be invigorating and I am in awe of the lecturers I’ve had access to – in my last module, my lecturer was the former Chief Marketing Officer of IBM!"

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Rick Tan

CEO @ Honyo Industries

"After attending this course, I'm confident of applying what I've learnt into my business."

READ WHAT OTHERS SAY ABOUT US

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Working in an NPO?

As part of our commitment to the Non-Profit Organization (NPO) community in Singapore and our recent B-Corp certification, enjoy an exclusive 40% discount on the upcoming March 2024 intake for our Postgraduate Diploma in Digital Marketing.

Elevate your skills with small group learning, overseas learning trips, personalized one-on-one mentorship, and more. Empower your organization's digital presence and make a lasting impact in the digital landscape.

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LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

 

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

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GLOBAL

We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

 

From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. on an annual basis to learn from the best around the world.

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AWARDS-LAB

At Awards Lab, everyone’s a winner!

 

Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.

 

Awards or not, walk away with a winning portfolio.

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DO-GOOD

Love what you do so much?  Why not do projects and campaigns that will be running live and get paid through our student initiative social enterprise Make The Change!

 

Through this school-run social enterprise, students can:

  • Make use of their digital marketing skills to help NGOs & other social enterprises

  • Take part in real projects for various companies

  • Guided by experienced industrial practitioners & getting paid 

  • Enhanced their portfolio with projects completed under Make The Change

Request for brochure

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