POSTGRADUATE DIPLOMA IN DIGITAL MARKETING

This National Day, enjoy a $2,000 discount on our acclaimed digital marketing programme. Designed for forward-thinking professionals, this limited-time offer reflects our commitment to excellence and innovation in a changing digital world.

Description

In this immersive module, students explore the dynamic world of Data Visualization and Business Intelligence (BI), delving into the functionalities and features that transform raw data into insightful dashboards. The course covers data acquisition, preprocessing, advanced visualization techniques, and business intelligence concepts, culminating in a capstone project for practical application. Participants gain the skills to harness data's potential, make informed decisions, and craft compelling data narratives.

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

Students will be learning about trending topics and technologies like Non-Fungible Tokens (NFT), Internet of Things (IoT), Machine Learning, Blockchain, Metaverse etc. and how they can affect the behaviour of your consumers and your business.

This module provides a deep dive into modern marketing, equipping participants with a holistic understanding of integrating content, digital tools, and unconventional tactics for compelling strategies. Participants explore the role of content in brand authority, optimize for search engines, construct social media strategies, and delve into creative guerrilla marketing. By the end, they master the art of merging diverse strategies into a cohesive marketing plan, ensuring enhanced brand visibility and engagement in the dynamic digital landscape. Ideal for both aspiring and seasoned marketers seeking insights and tools for success.

Explore sustainability and ESG in marketing, gaining insights into their competitive advantages, green marketing intricacies, and ESG metrics. Through case studies and interactive sessions, participants learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and navigate ethical considerations, equipping them for success in the evolving landscape of green marketing.

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ALUMNI OF DIGITAL MARKETING PROGRAM

Taf Huang

Senior Marketing Manager @ RYNAN Technologies

"Loved every bit of it because there was never a dull moment. My coursemates too are working professionals from different walks of life, and they brought together many perspectives from their industries and many laughs to the mix."

Simren Panoo

Director, Client Engagement & Strategic Marketing @ Bank of Singapore

"Since starting the course, I have found the modules to be invigorating and I am in awe of the lecturers I’ve had access to – in my last module, my lecturer was the former Chief Marketing Officer of IBM!"

Rick Tan

CEO @ Honyo Industries

"After attending this course, I'm confident of applying what I've learnt into my business."

READ WHAT OTHERS SAY ABOUT US

Working in an NPO?

As part of our commitment to the Non-Profit Organization (NPO) community in Singapore and our recent B-Corp certification, enjoy a bigger discount on the upcoming 20 Aug 2025 intake for our Postgraduate Diploma in Digital Marketing.

Acquire new skills with small group learning, overseas learning trips, personalised one-on-one mentorship, and more. Empower your organization's digital presence and make a lasting impact in the digital landscape.

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LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. on an annual basis to learn from the best around the world.

AWARDS-LAB

At Awards Lab, everyone’s a winner!

Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.

Awards or not, walk away with a winning portfolio.

DO-GOOD

Love what you do so much? Why not do projects and campaigns that will be running live and get paid through our student initiative social enterprise Make The Change!

Through this school-run social enterprise, students can:

Make use of their digital marketing skills to help NGOs & other social enterprises
Take part in real projects for various companies
Guided by experienced industrial practitioners & getting paid
Enhanced their portfolio with projects completed under Make The Change