Strategic Sustainability Marketing:
ESG for Businesses
Explore sustainability and ESG in marketing, gaining insights into their competitive advantages, green marketing intricacies, and ESG metrics.
Through case studies and interactive sessions, participants learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and navigate ethical considerations, equipping them for success in the evolving landscape of green marketing.
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The importance of sustainable practices in modern marketing.
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ESG factors influencing brand reputation.
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Identifying and integrating key ESG metrics.
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Techniques for measuring ESG initiatives.
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Incorporating sustainability into brand identity.
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Recognizing and countering greenwashing.
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Leveraging data analytics for sustainability.
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Benefits and strategies for building impactful partnerships.
AWARDS WON BY OUR
STUDENTS
About
TRAINER: Michelle Lim
Michelle Lim is a Board Director at ICO: Solutions to End Poverty and a co-founder of Digital Arts for All (DAFA), Design for Good (DFG), and Younite (Inclusive Talents Portal). As a consultant specializing in social entrepreneurship, B Corp certification, CSR, and sustainability programs, Michelle has developed and trained programs for SBFF_SBF CSR Business Impact and NVPC’s Company of Good 2022. She is an Apple Certified Learning Professional (ACLP), mentor for SCAPE Youth Entrepreneurship and VLookUp, and advisor for JRS’s Refugees E3 Program.
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, camps and advertising awards competition such as Adfest in Thailand and Adstars Korea; to global study trips in New York & Bali, we have the students’ expansion of their creative minds at heart.
"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin
