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ADVANCED
DIPLOMA IN COMMUNICATION DESIGN
Modules Synopsis
MODULES
ADVANCED TYPOGRAPHY
Choosing the right typeface for a particular project may be a daunting task for students and even graphic design practitioners. The advanced typography workshop will equip learners with the professional skills to create clarity and expression to the message, while showcasing how a carefully crafted typography heightens emotional impact. Learners will learn how a carefully crafted and well-conceived typographic composition allows the designer to connect and effectively engage the reader with visual impact on both print and digital media.
BRANDING
In the dynamic landscape of today's market, a brand stands as more than just a logo or tagline; it's the essence of a business, the emotional connection to its audience, and the promise of value delivered. This module is designed to navigate the intricate journey of brand creation, development, and management. Through this course, students will delve into the historical roots of branding, dissect its core components, and understand the pivotal role it plays in carving a niche in today's saturated market.
From the fundamentals of brand foundations and identity to the nuances of digital branding strategies, this module equips students with the tools to craft resonant, distinctive, and enduring brands. Whether you're an aspiring brand strategist, a business owner aiming to differentiate in the marketplace, or simply curious about the magic behind iconic brands, this course offers a deep dive into the art and science of branding. Students will not only grasp the theoretical aspects but will be well-versed in executing strategic brand decisions in real-world scenarios.
CREATIVE THINKING
This course takes a close look at the world of advertising, from its early days to the current digital age. We'll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends. You will learn about the impact of new technologies and trends in advertising, such as AI and the metaverse and the role they play in modern day advertising.
The module aims to give students a clear understanding of both old and new advertising techniques. We'll move from traditional methods to today's best practices. Along the way, we'll stress the importance of strategy, creativity, and making ethical choices in advertising. By the end of the course, you'll know how to craft modern advertising plans, understand your audience better, and be aware of the ethical considerations in the industry.
SUSTAINABLE GRAPHIC DESIGN
Today, design practices have been shifting towards sustainability. Graphic designers, like many other creative professionals, contribute to an industry that can negatively impact the environment. The sustainable practice for graphic designers need to think of the process starting from the end rather than the beginning. In this module, learner will learn how an eco-friendly graphic designer considers the impact of their work can have on the environment, from the time they generate an idea throughout the production, choices of materials, delivery, distribution, uses of the product and even into the disposal process.
ART DIRECTION
The art director position and role is one that many creative designers aspire to. An art director is responsible for the overall vision and objectives of a design project: the creative concept, look and feel, visual imagery, clarity of the message and aesthetics. Find out how it differs from being a graphic designer and the skills needed to be a good art director. Learn how exactly an art director can contributes to a project’s success. Learn how to diagnose a problem and narrow down the creative parameter of the design or advertising project. In this module, you will learn the strategy, conceptualisation, execution and presentation to effectively communicate your ideas to the intended target audiences.
CONVERGENCE IN ADVERTISING
This course takes a close look at the world of advertising, from its early days to the current digital age. We'll explore how advertising has changed over the years, focusing on both the basics and the latest tools and trends. You will learn about the impact of new technologies and trends in advertising, such as AI and the metaverse and the role they play in modern day advertising.
The module aims to give students a clear understanding of both old and new advertising techniques. We'll move from traditional methods to today's best practices. Along the way, we'll stress the importance of strategy, creativity, and making ethical choices in advertising. By the end of the course, you'll know how to craft modern advertising plans, understand your audience better, and be aware of the ethical considerations in the industry.
DIGITAL STUDIOS III: AFTER EFFECTS
Adobe After Effects is the industry-standard software in the motion graphics and animation sectors. It’s used by most VFX, 3D and motion graphics artists, as well as animators. In this module, you will learn how to incorporate text, graphics, and visual effects to your video and motion graphics. Extend your creativity with built-in text and shape extrusion, new mask feathering options. Get into motion graphics - come learn what After Effects CC can do! Upon completion of this course, you will have an excellent understanding of the menu and tools in After Effects and be able to perform work in motion graphics, visual effects and compositing with a high level of efficiency.
ADVANCED COMMUNICATION DESIGN PROJECT
The Advanced Communication Design Project is the final major project for all Professional Diploma in Communication Design students. Students will have to integrate everything they have learnt from the past modules with a self-initiated project. It will allow students to implement their design methods, communication design strategy and design and art direction their campaign using print designs, web layouts, static displays and motion graphics into a remarkable piece of creative campaign project.
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