WORKSHOP FOR EXECUTIVES ON SEO, CONTENT MARKETING, STORY-TELLING, PHOTOSHOP, VIDEO EDITING AND MORE
Learn about everything you need for content marketing, from conceptualization using story telling to creating content by learning how to create a short video using Adobe Premiere Pro video editing skills, editing photos using Adobe Photoshop and creating visuals using Adobe Illustrator!
Search marketing using the essentials of on-site and off-site Search Engine Optimization (SEO) based on detailed analysis of buyer persona, and keyword research and planning for Search Engine Marketing (SEM) will also be touched on in this course.
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COURSE OUTLINE
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Buyer Persona versus Customer Profiling
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Keyword Research and Planning
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4 phases of Customer Buying Journey
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Keyword Research Tools
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Keyword Planning Templates
Search Engine Optimization
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On-Site Optimization
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Off-Site Optimization
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Social Signals
Adobe Photoshop
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Understanding Adobe Photoshop tools and work area
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Working with Adobe Photoshop layers and masking features
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Understanding color modes and color correction
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Working with transparencies, blending mode, paths and clipping paths
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Filters and plug-ins
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File formats, smart objects, etc.
Adobe Illustrator
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Understanding the workspace of a vector-based environment
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Basic layout techniques
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Drawing with Adobe Illustrator
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Working with layers, transparencies, graphic styles
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Precision drawing with Adobe Illustrator
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Path operations, masking and filters
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Creating proofs (draft, print, press)
Story Telling
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Choosing the right tools
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The art of telling a story
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Tone of voice
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Small production budgeting
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Producing, editing & post production of a short video using simple equipment
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Drawing the right visuals to drive the message
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SOFTWARE STUDENT WILL LEARN
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Adobe Photoshop
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Adobe Illustrator
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CERTIFICATE TO BE AWARDED
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Content Marketing & Creation and Digital Studios
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