WORKSHOP FOR EXECUTIVES ON SEO, CONTENT MARKETING, STORY-TELLING, PHOTOSHOP, VIDEO EDITING AND MORE
Learn about everything you need for content marketing, from conceptualization using story telling to creating content by learning how to create a short video using Adobe Premiere Pro video editing skills, editing photos using Adobe Photoshop and creating visuals using Adobe Illustrator!
Search marketing using the essentials of on-site and off-site Search Engine Optimization (SEO) based on detailed analysis of buyer persona, and keyword research and planning for Search Engine Marketing (SEM) will also be touched on in this course.
COURSE OUTLINE
Buyer Persona versus Customer Profiling
-
Keyword Research and Planning
-
4 phases of Customer Buying Journey
-
Keyword Research Tools
-
Keyword Planning Templates
Search Engine Optimization
-
On-Site Optimization
-
Off-Site Optimization
-
Social Signals
Adobe Photoshop
-
Understanding Adobe Photoshop tools and work area
-
Working with Adobe Photoshop layers and masking features
-
Understanding color modes and color correction
-
Working with transparencies, blending mode, paths and clipping paths
-
Filters and plug-ins
-
File formats, smart objects, etc.
Adobe Illustrator
-
Understanding the workspace of a vector-based environment
-
Basic layout techniques
-
Drawing with Adobe Illustrator
-
Working with layers, transparencies, graphic styles
-
Precision drawing with Adobe Illustrator
-
Path operations, masking and filters
-
Creating proofs (draft, print, press)
Story Telling
-
Choosing the right tools
-
The art of telling a story
-
Tone of voice
-
Small production budgeting
-
Producing, editing & post production of a short video using simple equipment
-
Drawing the right visuals to drive the message
SOFTWARE STUDENT WILL LEARN
-
Adobe Photoshop
-
Adobe Illustrator
CERTIFICATE TO BE AWARDED
-
Content Marketing & Creation and Digital Studios