Conceptualise a Strong Marketing Strategy with Data

PROFESSIONAL WORKSHOP IN CUSTOMER BEHAVIOURAL INSIGHTS with DATA INTELLIGENCE 

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A marketing strategy is more than setting up a Facebook page and running some ads on it.

Find out how big corporations and agencies are coming out with their marketing strategies with this carefully curated programme taught by current experienced practitioners who are at the top of their game, looking to share the best practises with participants.

The Professional Workshop in Customer Behavioural Insights with Data Intelligence is a programme that is suitable for marketing folks who are looking to craft a strong marketing strategy for their companies, while integrating digital and making good use of data that is available to them. 

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.

 

KEY TOPICS

  • Consumer Decision Journey, the 5-Step Buyer Decision Process

  • Strategy: Psychological, technological & cultural

  • Getting & analysing data from owned & shared media

  • The "Buyer's Black Box" model

 

Credit bearing towards postgraduate diploma

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

This Professional Workshop in Customer Behavioural Insights with Data Intelligence is credit bearing towards our postgraduate programme. Ask us how it works.

 

featured trainers

Nick Goh

CEO,

YP (Yellow Pages) Consulting

Chelsea Chen

UX Lead, APAC

PayPal

Daniel Ng

Advisor - Digital Economy,

OpenGov Asia

Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting​

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

 

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

 

From overseas trips to competitions, our students get to go to cities & countries  like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.

 OUR STUDENTS WORK IN

and many more....

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