Understanding sustainability and Environmental, Social, and Governance (ESG) principles is crucial for modern marketers and businesses, as it enables them to align their strategies with ethical and responsible practices, meeting the growing demand for eco-conscious and socially responsible products and services.
This awareness not only enhances brand reputation but also fosters long-term profitability and resilience in an ever-evolving market shaped by conscious consumerism. Learn the principles of sustainable marketing, and delve into the essentials of digital marketing, including a focus on photo editing with Adobe Photoshop, ensuring a comprehensive skill set for success in the new economy.
MODULES
Learn. Execute. Travel. Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.
TRAVEL LEARNING
Students explore the intersection of sustainability and marketing during travel trips, gaining insights into the business ecosystem's environmental impact.
Our annual social innovation hackathon in Taipei fosters collaborative learning and enjoyment for students engaging in practical problem-solving.
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through our student initiative social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Make use of their digital marketing skills to help NGOs & other social enterprises
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Take part in real projects for various companies
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Guided by experienced industrial practitioners & getting paid
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Enhanced their portfolio with projects completed under Make The Change
Trainer-led Online Learning
Recognizing the challenges of attending evening classes, our program offers live online sessions led by seasoned professionals, providing the flexibility to learn from the comfort of your home.
The interactive classes conducted on Zoom encourage real-time participation, allowing students to seek clarification at any point.
With classes starting at 7 pm (UTC +8) once a week on weekdays, we ensure an optimal learning pace and comprehensive understanding for all learners.
AWARDS WON BY OUR
STUDENTS
LEARNING FROM TRAVEL TRIPS
Through immersive experiences such as travel trips to refugee centers in Bogor and social innovation hackathons in Taiwan, our students gain practical insights into ESG (Environmental, Social, and Governance) practices.
With the option to participate in annual travel learning trips, students engage with practitioners directly, deepening their understanding of the ESG landscape.
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