on Social Media
Should your organization be on social media?
What are the pros and cons?
Which platforms should you be on?
Your business success has been largely due to the traditional marketing strategies you have implemented over the past decade but organizations have come to realize that none is immune to the threat of social media disrupting their businesses.
In order to prepare your business well to face new marketing challenges in the digital world, understanding how digital technology changes buying behaviors, be confident in developing strategies that reach out to your clients, familiarizing yourself with all of the social networks at your disposal is definitely a must.
This workshop will allow the business manager to figure out which platforms and features will work best with his business and focus on the platforms that best reflect the business's mission, giving the business an edge in the digital world over its competition.
6 Nov 2015
Part Time Course
5 sessions, Friday
7pm - 10pm per session
Upon completion of the course, eligible participants will be issued a certificate for workshop in Organisation Strategy on Social Media.
- Introduction to social media platforms
- Social media microblogging and influencer management
- Readiness assessment of an organization
- Using social media for event marketing
- Implementing marketing strategy on social media platforms
$550.00 (excluding GST) +
$150.00 1-time registration fee for new students