Postgraduate Diploma in Digital Marketing
DIGITAL STRATEGY. CONSUMER BEHAVIOUR.
B-2-B. IOT. AND MORE.
Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?
Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.
Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.
Learn. Execute. Discuss. Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.
Data Intelligence for Customer Behavioural Insights
Customer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics. It examines how emotions, attitudes, and preferences affect buying behaviour.
Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.
Content Marketing Strategy (O-2-O)
In this module, participants will learn how to redesign their content marketing strategy and integrated communication framework onto O2O platforms to reach out to their customers.
Learn about the types of content to create and how to develop a content marketing strategy to effectively distribute your content via various platforms; to add value to your business and to build your online & offline community.
Strategic Search Engine Optimisation (SEO)
Learn how to plan how a SEO strategy from scratch and best practises that the industry is adopting like building white-hat links, tools & platform, content, etc.
Students will also be taught on how to set up & run tests, understanding their mistakes and setting KPIs for SEO as part of their marketing funnel.
User Experience (UX) Journey Mapping & Design
In this module, user experience design will be taught to help marketers have more empathy towards the experience of customers who are navigating through the business's digital & physical assets.
Participants will learn practical tools in understanding and mapping their customer experience (CX) journey. They are expected to be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.
Digital Marketing for B2B
Learn how to use digital marketing to reach out to corporate clients and carry out effective business-to-business (B2B) digital marketing campaigns that helps sales team hit their KPI and marketing objectives.
Students will also be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence, etc. and how they can affect the behaviour of your consumers and your business.
Practicum Project with Mentorship
In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to panel of judges, made up of very experienced industry practitioners.
The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.
ORIGINAL COURSE FEE: $11,800
Course fee is payable in interest free instalments over the period of study. Promotional course fee only valid for this month and cannot be used for courses already signed up. Terms and conditions apply.
YP (Yellow Pages) Consulting
UX Lead, APAC
Advisor - Digital Economy,
Founder/Brand & Marketing Consultant,
Bridge & Tower International
Dr. David Hardoon
Chief Data Officer,
Monetary Authority of Singapore
My Working Title
AVP, Customer Relations
The Ascott Limited
Startup Women Asia
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.
7pm - 10pm.
Once / week.
OUR STUDENTS WORK IN
and many more....