Postgraduate Diploma in Digital Marketing

Data. Metaverse. NFT.
Digital Strategy. Analytics.
O-2-O. CRM. Branding.
CXD. B-2-B and more.

Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing, and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

Find how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.

Promotion Mechanism

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.

Modules

MODULES

In this immersive module, students explore the dynamic world of Data Visualization and Business Intelligence (BI), delving into the functionalities and features that transform raw data into insightful dashboards. The course covers data acquisition, preprocessing, advanced visualization techniques, and business intelligence concepts, culminating in a capstone project for practical application. Participants gain the skills to harness data's potential, make informed decisions, and craft compelling data narratives.

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

Students will be learning about trending topics and technologies like Non-Fungible Tokens (NFT), Internet of Things (IoT), Machine Learning, Blockchain, Metaverse etc. and how they can affect the behaviour of your consumers and your business.

This module provides a deep dive into modern marketing, equipping participants with a holistic understanding of integrating content, digital tools, and unconventional tactics for compelling strategies. Participants explore the role of content in brand authority, optimize for search engines, construct social media strategies, and delve into creative guerrilla marketing. By the end, they master the art of merging diverse strategies into a cohesive marketing plan, ensuring enhanced brand visibility and engagement in the dynamic digital landscape. Ideal for both aspiring and seasoned marketers seeking insights and tools for success.

Explore sustainability and ESG in marketing, gaining insights into their competitive advantages, green marketing intricacies, and ESG metrics. Through case studies and interactive sessions, participants learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and navigate ethical considerations, equipping them for success in the evolving landscape of green marketing.

Two overseas learning trips while studying

A DIFFERENT learning experience

We have an altruistic vision of exposing students to all things creative, sans geographical boundaries. From Bangkok to Bali, we fly on carefully curated overseas trips to learn from the best worldwide, twice during the postgraduate program. Nothing beats having something to look forward to with classmates you enjoy being with.

Find out more

Lecturers

featured trainers

Tony Tan

CEO,

Imperium

Michelle Lim

Founder, B-Corp Social Enterprise Make The Change

Daniel Ng

Senior Director,

Marketing APAC Neo4j

Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

PROJECT-BASED

We do not believe in memorizing. All our modules are taught by experienced practitioners and are project-based to make sure you can execute what you have learned at work.