COMMUNICATING,
ENGAGING & GROWING
THE VOICE
Upon the completion of the Professional Certificate in Advertising & Public Relations, the graduate is expected to be able to perform the public relations duties exemplarily, take charge of advertising duties, create marketing collaterals and even take over some jobs that used to be outsourced to external vendors in the past.
The entire course is carefully designed to be divided into below crucial parts:
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- ​Ways of generating the big idea across the media (below-the-line, above-the-line and new media) and how to evaluate those ideas strategically
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Creating value in press releases by understanding what is the latest trend & creating relevant content
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Planning a communication strategy & creating guerrilla PR campaigns
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Learning Adobe® Photoshop® and Adobe® Illustrator® to perform minor edits to artwork, creating proofs (draft, print, press) and more
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Understand various methods in both visual and message strategy, with pragmatic and strategic assignments
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Explore the in-depth coverage on advertising through traditional and digital/alternate media of today's industry
About the course
Duration: 12 Months
(Part Time)
100% hands-on assignments, no examinations
Do not miss this
upcoming intake
because...
$6,500
$4,500 now