PROFESSIONAL CERTIFICATE

IN ADVERTISING AND

PUBLIC RELATIONS

COMMUNICATING, 

ENGAGING & GROWING

THE VOICE

Upon the completion of the Professional Certificate in Advertising & Public Relations, the graduate is expected to be able to perform the public relations duties exemplarily, take charge of advertising duties, create marketing collaterals and even take over some jobs that used to be outsourced to external vendors in the past.

The entire course is carefully designed to be divided into below crucial parts:

  • ​Ways of generating the big idea across the media (below-the-line, above-the-line and new media) and how to evaluate those ideas strategically
  • Creating value in press releases by understanding what is the latest trend & creating relevant content

  • Planning a communication strategy & creating guerrilla PR campaigns

  • Learning Adobe® Photoshop® and Adobe® Illustrator® to perform minor edits to artwork, creating proofs (draft, print, press) and more

  • Understand various methods in both visual and message strategy, with pragmatic and strategic assignments

  • Explore the in-depth coverage on advertising through traditional and digital/alternate media of today's industry

About the course

Duration: 12 Months

                (Part Time)

 

100% hands-on assignments, no examinations

Do not miss this

upcoming intake

because...

Course fee

Payable in interest free installments

Eligible for PIC 

$6,500

$4,500 now

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