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In today's digital age, TikTok has emerged as a game-changer for businesses aiming to capture the attention of a younger, dynamic audience. This session delves into the power of short-form video content, exploring how companies can harness TikTok's unique platform for effective branding and sales.
From understanding the appeal of bite-sized storytelling to leveraging trends and collaborations, we'll uncover strategies that resonate with the TikTok community. Join us to discover how authenticity, user engagement, and adaptability can drive success in the world of TikTok marketing.
Speaker
Evangeline Leong
A digital marketing veteran, Evangeline is the Founder & CEO of Kobe Global Technologies. Kobe patented AI influencer technology to deliver audience-first social media campaigns for Fortune 500 brands with 30,000 content creators globally.
Under her leadership, Kobe achieved the Gold Award for Influencer Agency of the Year in 2020, 2021, 2022 & 2023 and became the official Meta (formerly Facebook) and Tiktok Partner.
In 2022, Kobe has joined hands with We Are Social, propelling Kobe into a global scale for ground-breaking work, and career-defining journeys.