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Influencer Marketing 101

How Brands Can Work With Social Media Stars For Maximum Business Results


Learn the ins and outs of Influencer Marketing in this comprehensive workshop covering everything from its definition to its practical application. From identifying the perfect influencers to crafting compelling content and executing seamless campaigns, discover how to measure success and analyse campaign effectiveness of your digital marketing campaigns for optimal results. In this specially curated workshop for practising marketers, you will be learning the following:

  • Introduction to Influencer Marketing: What It Is and Why It Works

  • Identifying and Selecting Influencers: Criteria for Choosing the Right Influencers

  • Content Co-Creation: Balancing Brand and Influencer Voices

  • Campaign Management: Processes and Execution

  • Measuring Impact: Defining Success: KPIs and ROI

  • Analysis and Reporting: Understanding Campaign Effectiveness

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Evangeline Leong

Evangeline is the Founder & CEO of Kobe Global Technologies. Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its 7 consecutive Gold Awards for Influencer Agency of the Year since 2020.

DATE: Friday, 24 May 2024
TIME: 2pm - 5pm
Address: 30 Merchant Road, Riverside Point L3, Singapore 058282



Want to send your staff to the training?
Get 90% subsidy.

Consider sending your staff to our Influencer Marketing Workshop and elevate your company's digital marketing strategy. Enjoy a 90% subsidy on registration! This specially curated workshop is designed for practicing marketers, ensuring immediate applicability upon return to the office. Seize this opportunity to harness the vast potential of social media. Contact us now to secure your promo code!

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