Learning about the customer experience journey is crucial for any business that wants to succeed.
By understanding the steps customers go through when interacting with your product or service, you can identify pain points and opportunities for improvement.
By enhancing your user interface (UI) design, you can create a customer experience that is not only efficient and effective but also enjoyable and memorable. With a clear understanding of your customer's needs and preferences, you can design interfaces that are intuitive, visually appealing, and personalized to their unique contexts and situations.
Join this part-time program to learn skills that you can apply straight away to elevate your digital marketing game now.
Learn. Execute. Discuss. Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. on an annual basis to learn from the best around the world.
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through our student initiative social enterprise Make The Change!
Through this school-run social enterprise, students can:
Make use of their digital marketing skills to help NGOs & other social enterprises
Take part in real projects for various companies
Guided by experienced industrial practitioners & getting paid
Enhanced their portfolio with projects completed under Make The Change