Colour Theory for Designers
Unlearn to Relearn.
In the magical world of design, colours play a vitally important role in which we live. It has the power to create emotion as powerful as music can.
Colours have a significant influence on everyday life. It can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.
When colour is used in the right ways, it can evoke an emotional response at a psychological level that you may not even aware of it.
In design, the wrong colours can cripple your marketing, even if all other elements are perfect.
Understand the meanings of colour and how it can be used as a powerful communication tool to signal action, influence and impact moods, feelings, psychological reactions, buying behaviours, decision-making and branding.
Kenji has received his professional packaging design training from Japan in the early nineties and bring with him more than 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.
With Kenji’s passion in teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. many of his past students have won more than 80 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.
Kenji has also graduated with a distinction in Master of Design from Curtin University of Technology, Australia, in 2003 and has accumulated more than 10 years of professional teaching experience as a design educator since.
From overseas trips in New York, camps, to competitions in South Korea and advertising awards competition in Thailand, we have the students’ expansion of their creative minds at heart and have a students' overseas study trip plan annually.
We do not believe in our students memorizing textbooks and throwing everything back to us.
This is why we only have projects to allow our students to constantly hone their skills by hands-on practises and to create an impressive portfolio that will bring them to places.
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through Make The Change?
Through Make The Change, students can make use of their design skills to help ngos & other social enterprises in real projects for various companies, guided by experienced industrial practitioners while getting paid for their work.