In today’s rapidly evolving business landscape, sustainability and effective digital strategies are more crucial than ever. This workshop is designed to equip marketers with the knowledge and tools to integrate sustainable practices into their marketing efforts while leveraging advanced digital marketing techniques to enhance their brand’s presence and performance.
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The Importance of Sustainable Practices in Modern Marketing
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ESG Factors Influencing Brand Reputation​
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Identifying and Integrating Key ESG Metrics
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Techniques for Measuring ESG Initiatives
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Incorporating Sustainability into Brand Identity
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Recognising and Countering Greenwashing
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Understand the Fundamentals of Search Engine Optimisation (SEO) and How to Improve Search Engine Rankings
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Fundamentals of Google Ads and Keyword Research
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Learn the basics of Google Analytics 4 (GA4) and its Key Features
AWARDS WON BY OUR
STUDENTS
About
TRAINER: Michelle Lim
Michelle Lim is a Board Director at ICO: Solutions to End Poverty and a co-founder of Digital Arts for All (DAFA), Design for Good (DFG), and Younite (Inclusive Talents Portal). As a consultant specializing in social entrepreneurship, B Corp certification, CSR, and sustainability programs, Michelle has developed and trained programs for SBFF_SBF CSR Business Impact and NVPC’s Company of Good 2022. She is an Apple Certified Learning Professional (ACLP), mentor for SCAPE Youth Entrepreneurship and VLookUp, and advisor for JRS’s Refugees E3 Program.
