Postgraduate Diploma in Digital Marketing

DATA ANALYTICS.

DIGITAL STRATEGY. CONSUMER BEHAVIOUR.

O-2-O. NEW TECHNOLOGY.

CUSTOMER EXPERIENCE.

B-2-B. UI/UX. AND MORE.

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Master digital marketing at the strategic management level to understand more about crafting a comprehensive digital strategy, designing & prototyping your customer experience (CX), using data to learn about your consumers' behaviour and more, through current experienced marketing professionals as your trainers.

6 Modules, Project Based, Part-Time 10 Months.

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Strategic Digital Marketing For Senior Management

Customer Experience Journey Mapping and Design (O2O)

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O2O Brand Communication Strategy

 

Trending Technologies for Marketers

Customer Behavioural Insights with Data Intelligence

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Practicum Project with Mentorship  

featured trainers

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Nick Goh

CEO,

YP (Yellow Pages) Consulting

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Chelsea Chen

UX Lead, APAC

PayPal

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Daniel Ng

Advisor - Digital Economy,
OpenGov Asia

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Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting​

guest speakers

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Michelle Yip

EVP, E-Commerce

Lazada

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Dr. David Hardoon

Chief Data Officer,

Monetary Authority of Singapore ​

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Irene Lim

AVP, Customer Relations

The Ascott Limited

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Shah Widjaja

PROJECT BASED.

OVERSEAS LEARNING TRIPS. INDUSTRY PRACTITIONERS AS LECTURERS.

Master Digital Marketing via hands-on project based learning by highly experienced current practitioners in the industry within 10 months by enrolling into this part-time programme.

Throughout the year, there are also learning trips organised for our postgraduate students where you can decide if you will like to join any of our specially curated overseas trips to places like New York, Paris, Bali, South Korea, etc., where local practitioners were engaged to share their domain knowledge with our students.

 
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