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Postgraduate Diploma in Digital Marketing
DATA ANALYTICS.
DIGITAL STRATEGY. CONSUMER BEHAVIOUR.
O-2-O. NEW TECHNOLOGY.
CUSTOMER EXPERIENCE.
B-2-B. UI/UX. AND MORE.
Master digital marketing at the strategic management level to understand more about crafting a comprehensive digital strategy, designing & prototyping your customer experience (CX), using data to learn about your consumers' behaviour and more, through current experienced marketing professionals as your trainers.
Strategic Digital Marketing For Senior Management
Customer Experience Journey Mapping and Design (O2O)
O2O Brand Communication Strategy
Modules
Trending Technologies for Marketers
Customer Behavioural Insights with Data Intelligence
Practicum Project with Mentorship
featured trainers
Nick Goh
CEO,
YP (Yellow Pages) Consulting
Chelsea Chen
UX Lead, APAC
PayPal
Daniel Ng
Advisor - Digital Economy,
OpenGov Asia
Jean Tan
Founder/Brand & Marketing Consultant,
AAGO Consulting
guest speakers
Michelle Yip
EVP, E-Commerce
Lazada
Dr. David Hardoon
Chief Data Officer,
Monetary Authority of Singapore
Irene Lim
AVP, Customer Relations
The Ascott Limited
Shah Widjaja
PALO IT
PROJECT BASED.
OVERSEAS LEARNING TRIPS. INDUSTRY PRACTITIONERS AS LECTURERS.
Master Digital Marketing via hands-on project based learning by highly experienced current practitioners in the industry within 10 months by enrolling into this part-time programme.
Throughout the year, there are also learning trips organised for our postgraduate students where you can decide if you will like to join any of our specially curated overseas trips to places like New York, Paris, Bali, South Korea, etc., where local practitioners were engaged to share their domain knowledge with our students.
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