Be it whether you are someone looking to study design as your major or a fresh graduate from a design program, it can be quite confusing what roles you can take on upon graduation.
This is because there are so many job descriptions that cite design as one of the desired skills for the candidate and the ability to work on different roles within the company with the design skills acquired from your studies, specifically graphic design.
The field of graphic design involves visual communication through the use of images, symbols, and words. The goal of graphic design is to solve problems through creative and systematic planning and to effectively convey a message or product through visual elements.
Graphic design can be seen in various forms in our daily lives, from logos and advertisements to website design and publication design. Graphic design elements, such as line, shape, color, type, and texture, play a crucial role in conveying a message through visual communication.
To create impactful and memorable designs, graphic designers must understand color theory and use it effectively.
Graphic designers use various software to enhance their skills, including Adobe Photoshop, Illustrator, InDesign, Lightroom, After Effects, Dreamweaver, and Inkscape.
These software programs are used for almost anything related to marketing and designing from image editing, website design, and illustration to photo management, motion graphics, and vector image creation.
Hence, with a wide range of skills on hand, what are the available in-demand jobs in Singapore that you should consider about:
Advertising Design Advertising and marketing play a critical role in the success of a business, and graphic design is a crucial component of advertising campaigns. From newspapers and magazines to social media and video ads, graphic design gives a company's advertising a visual face that can attract customers and increase brand recognition.
A well-designed advertisement campaign can impact a company's growth positively, while a poorly designed one can have a negative impact. Examples of graphic design advertising include image and video ads, social media ads, magazine ads, and posters and banners.
Website Design A website represents a company's image and identity, and a well-designed website can attract potential customers and increase sales. Graphic designers play a crucial role in creating user-friendly and professional websites that convey clear visual communication between the company and its audience. A well-designed website can increase traffic and improve search engine optimization.
Publication Design Publication design involves putting together images and text to effectively convey a message to a specific audience. This type of graphic design is used for various media outlets and promotional projects, such as magazines, newspapers, and more. Publication design must be visually appealing and effectively convey the intended message to the target audience.
Branding Design Branding is a crucial component of a company's success, and graphic designers play a critical role in creating and maintaining a company's brand identity. This includes creating logos, business cards, packaging, and other visual elements that represent the company and its values. A well-designed brand can increase brand recognition and credibility, while a poorly designed brand can negatively impact a company's image.
Motion Graphics Design Motion graphics design involves creating animation and visual effects for film, video games, and other mediums. This type of graphic design requires a high level of technical skill and creativity, and motion graphics designers use software such as Adobe After Effects to create visually appealing and impactful designs. Motion graphics design can also be used in film post-production and other forms of digital media.
Starting out
If you are only starting out and are wondering if you should go into a full-time design diploma, there are actually various ways for you to explore this interest of yours.
Identify your area of interest: Determine whether you want to specialize in graphic design, product design, web design, or any other type of design.
Enroll in a workshop or class: Many design schools in Singapore offer workshops and classes on design. This can be a great way to learn from experienced professionals and connect with other aspiring designers.
Join a design community: Participate in local design events and join online design communities to stay up-to-date with the latest design trends and techniques.
Practice, practice, practice: The more you practice, the better you will become. Experiment with different design software and techniques, and don’t be afraid to take risks.
Seek feedback: Seek feedback from other designers and mentors on your work to improve your skills and grow as a designer. In MAD School, your trainers are all experienced practitioners who can give valuable feedback to your work, and ultimately, your portfolio.
Stay current: Keep up with the latest design trends and technology by reading design blogs, following influential designers on social media, and attending design conferences.
Find a mentor: Find someone who has experience in your area of interest and ask for their guidance and mentorship. Every module in MAD School is taught by Art Directors, Creative Directors, etc. from creative agency that doubles as a mentor to guide the student through the creative learning journey in the school.
Never stop learning: Design is an ever-evolving field, so it’s important to continuously learn and grow as a designer. Keep honing your skills, seeking out new opportunities, and pushing yourself to become the best designer you can be.
Design graduates in Singapore have a plethora of career opportunities to choose from. One of the primary industries that offer opportunities to designers is advertising agencies. These agencies hire designers for various roles such as graphic designers, art directors, and creative directors.
Another industry that is booming and urgently in need of skilled designers is digital agencies. These agencies specialize in creating digital content, including websites, mobile apps, and social media posts.
They require designers who are proficient in digital design and can create visually appealing and user-friendly designs for their clients.
Branding firms are another industry that offers opportunities for designers. In these firms, designers work on branding and identity projects for clients, helping them create a unique and consistent brand image.
Apart from agencies, many companies in Singapore also have in-house design teams, providing opportunities for designers to work on projects directly for the company. These teams work on a wide range of projects, including creating visual designs for various internal and external communications, as well as designing products and packaging.
For designers who prefer a more flexible work environment, freelance work is an option. They can provide services such as graphic design, web design, and branding to clients, working on projects that they are passionate about.
If you are looking for a graphic design course in Singapore that has a fully hands-on approach with no examination and is taught by experienced current practitioners, look no further than MAD School where your N or O-level results are the last thing we look at before determining your enrollment.