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Fundamentals in 
Social Media Marketing & Data Analytics

(certificate course)

Learn from experienced current practitioners as trainers, real-time, anywhere. Join our upcoming intake to experience our online classes now.

Learn the fundamentals in SEO, Web Analytics, and Social Media Marketing that will allow you to work in a junior digital marketing role or take on a gig immediately.

Through hands-on practice and project-based training, we make sure real skills are transferred and that the learner will be confident enough to apply what he/she learned for their work or clients.

Find out more

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing this specially curated programme.


Trainer for upcoming intake


Ray Chia

Head of Digital & Strategy, Change Agency

Ray is the head of strategy for all digital marketing clients for digital ad agency Change Agency. After winning the prestigious commendation award for President Challenge Social Enterprise Start-up of the Year in 2015, Change Agency has grown from strength to strength and has taken in more clients from the outside the NGO & VWO sector. 

Apart from his role in heading the agency to launch successful campaigns online for clients, Ray has also been actively giving back to the industry where he is a familiar face as one of the judges for the highly desired industry awards Singapore Media Awards and Creative Circle Awards in consecutive years.

Promotion Mechanism

Master the fundamentals of Digital Marketing in three weeks (part-time)

This carefully curated part-time workshop aims to help the participant understands the fundamentals of digital marketing in two of evening classes (7pm - 9pm, once per week) with hands-on practise. Attend the workshop and get:

  • LIVE training (not recorded) with the ability to ask questions & hands-on

  • Course fee rebate for other digital marketing courses in MAD School

  • Certificate course

  • Limited slots

  • Upcoming intake: 8 MAr 2022

  • Course Fee: $299


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Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 


Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

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We have an altruistic vision of exposing students to the world of all things creative, sans geographical boundaries.

From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. annually to learn from the best around the world.



Love what you do so much? Why not do projects and campaigns that are from real clients and get paid through our student-initiated social enterprise Make The Change!


Through this school-run social enterprise, students can:

  • Make use of their digital marketing skills to help NGOs & other social enterprises

  • Take part in real projects for real companies

  • Guided by experienced industrial practitioners & getting paid 

  • Enhanced their portfolio with projects completed under Make The Change


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Tommy Lai,

Creative/ Copywriter @ R/GA

"When I was in England, I found out that I was way ahead of all my peers."

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Ning Goh,

Designer @ Chope

"What I really like about M.A.D. School is that the lecturers are all working in the industry...basically, lecturers get to focus on the students and I find that very useful."

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Andy Xu,

Creative Director @ Three Collective

"My time in MAD was a great experience; I especially recommend it for those who are keen to enter into the Design and Advertising industries."

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."

- Steve Jobs

Contact us

Request for brochure

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