WORKSHOP

Fundamentals of
Digital Marketing

Learn from experienced current practitioners as trainers, real-time, anywhere. Join our upcoming intake to experience our online classes now.

Learn the fundamentals in SEO, Web Analytics, Google Ads and Social Media Marketing that will allow you to work in a junior digital marketing role or take on a gig immediately.

Through hands-on practice and project-based training, we make sure real skills are transferred and that the learner will be confident enough to apply what he/she learned for their work or clients.

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Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing this specially curated programme.

Modules

Promotion Mechanism

Master the fundamentals of Digital Marketing in three weeks (part-time)

This carefully curated part-time workshop aims to help the participant understands the fundamentals of digital marketing in two of evening classes (8pm - 10pm, once per week) with hands-on practise. Attend the workshop and get:

Live training (not pre-recorded) with opportunities to ask questions and engage in hands-on activities
Course fee rebate for other digital marketing courses in MAD School
Certificate course
Limited slots

Upcoming intake: 25 Mar 2025

Mode: Online

Duration: 3 weeks
Frequency: Once per week, 8pm to 10pm

Singaporean/PR: $150.00 (U.P. $1,300)

Apply Online

OUR STUDENTS WORK IN

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

We have an altruistic vision of exposing students to the world of all things creative, sans geographical boundaries.

From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. annually to learn from the best around the world.

DO-GOOD

Love what you do so much? Why not do projects and campaigns that are from real clients and get paid through our student-initiated social enterprise Make The Change!

Through this school-run social enterprise, students can:

Make use of their digital marketing skills to help NGOs & other social enterprises
Take part in real projects for real companies
Guided by experienced industrial practitioners & getting paid
Enhanced their portfolio with projects completed under Make The Change