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6 Common Mistakes Made By Businesses on Social Media in 2023

Social media has become an essential part of daily life and business growth in the modern era. It has changed the way people communicate, interacts, and share information.

The vast reach of social media platforms and websites, such as Facebook, Instagram, TikTok, LinkedIn, YouTube, etc., has made it possible for businesses to reach a global audience and connect with customers in a way that was not possible before.

To effectively use social media for business purposes, it is important to avoid common mistakes that can negatively impact your strategy and goals. Here are six common mistakes to avoid when you are first starting your social media pages for business:

  1. No Structure or Strategy: Lack of structure and strategy is a major mistake when starting a social media page for business. Without a clear goal, audience, content strategy, and promotional plan, your social media presence may not perform as well as it could. To avoid this mistake, determine the purpose of your business and what you hope to achieve through social media. Then, create a content strategy that supports these goals and objectives.

  2. Seeking Followers Rather Than Relationships: Focusing solely on increasing followers rather than building relationships with your audience can be detrimental to your business. When people comment or engage with your content, make sure to respond to their questions and show that you care about your audience. Building a strong relationship with your followers is crucial for achieving your goals on social media. Anyway, due to the constant algorithm updates, not all followers are going to see what you are posting every other day anyway. Remember, quality over quantity!

  3. Posting Similar Content: Posting the same content over and over again can be boring for your audience and result in decreased engagement. To avoid this mistake, recognize how people use social media and make sure to share interesting and varied content, such as blog posts, videos, promotions, and new product offerings. If you are thinking about learning how to create good content, join our digital marketing course where we teach in-depth content creation for social media.

  4. Using Irrelevant Hashtags: Using irrelevant hashtags can have a negative impact on your social media pages. Hashtags play an important role in increasing engagement and reach, so it is crucial to use hashtags that are relevant to your content and easily searchable by your target audience. When choosing hashtags, make sure they are simple, relevant, and relevant to what people are searching for.

  1. Not Tracking Results: Social media provides a powerful platform for promoting your brand, but it is important to track your progress and results to see what works and what doesn't. Failing to track your results can result in missed opportunities to optimize your social media strategy and improve your brand's reach and engagement.

  2. Ignoring Analytics: Ignoring analytics is another common mistake when starting a social media page for a business. Analytics provide valuable insights into your audience, engagement, and overall performance, and can help you make informed decisions about your content strategy and promotional efforts. Make sure to regularly check your analytics to stay on top of your progress and adjust your strategy as needed.

The Rise of TikTok

TikTok has been growing rapidly in popularity in Singapore in recent years, with over 1 billion active users globally, and particularly effective for reaching younger audiences, as the majority of users are between the ages of 16 and 24.

This can be a great advantage for businesses targeting this demographic, as they are more likely to engage with content on the platform and follow the brand. By having a presence on this platform, you can reach a large and engaged audience that other platforms cannot reach and raise awareness about your brand among this group.

It also has the ability to showcase your brand's personality and values. Known for its light-hearted, entertaining content, brands on TikTok are able to show a different side of themselves and connect with audiences in a more relaxed and informal way.

Like other established social media platforms, TikTok too offers a range of creative tools and features that allow businesses to create engaging and interactive content. This includes short-form videos, live streaming, and user-generated content campaigns. With these tools, businesses can create unique and memorable experiences for their audience that drive engagement and increase brand awareness. If you are not already on TikTok and not sure where to start from, here are some simple steps to guide you along:

  1. Create a TikTok Account: To start using TikTok, you need to create an account. You can either sign up using your phone number or email. You can also sign in using your existing Google or Facebook account.

  2. Choose a Handle: A handle is your unique username on TikTok. When choosing a handle, make sure it's easily recognizable and reflects your brand. If you already have a handle in other social media platforms, be sure to use the same or similar handle for more consistency across the platforms.

  1. Optimize your Profile: Your profile is your digital storefront. Fill out your profile information and add a profile picture and header image. You can use your brand's logo or a related image as your profile picture and header image.

  2. Create Engaging Content: TikTok is all about creating short and engaging videos. Identify what type of content your target audience wants to see and create videos that align with their interests. You can also try to be creative and experiment with different styles to see what works best for your brand.

  3. Use Hashtags: Hashtags are a great way to increase the visibility of your TikTok videos. Use relevant hashtags in your captions to help your content reach a wider audience.

  4. Collaborate with Influencers: TikTok influencer marketing is a great way to reach new audiences. Look for influencers in your niche and collaborate with them to create content that can be shared on both of your TikTok accounts.

  5. Track Your Results: TikTok provides analytics to help you track the performance of your account. Regularly check your analytics to see what's working and what's not, and make adjustments to your strategy as needed.

TikTok page can definitely be a valuable marketing tool for your business to reach a large and engaged audience, showcasing your brand's personality and values, and creating engaging content in a refreshing manner. Stand out in a crowded digital landscape today and connect with your target audience in a meaningful and engaging way!

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